The Great Commission calls us to “go into all the world,” yet too often, we forget that “all the world” includes the diversity of cultures and experiences in our own backyard. In Georgia, this means intentionally reaching and understanding the Black/African-American community. At Building the Bridge Georgia, we believe that cultural awareness is not a bonus—it’s a biblical necessity.
Evangelism is not a one-size-fits-all formula. Jesus Himself engaged people where they were, understanding their backgrounds, beliefs, and brokenness. To follow His model, the church must be both Spirit-led and culturally informed. Without cultural awareness, even the most sincere outreach efforts can feel disconnected or ineffective.
That’s where BTB Georgia steps in. We offer training, resources, and guidance to help churches approach ministry with both compassion and competence. We explore historical context, modern challenges, and biblical perspectives that shape how people experience faith and community. We teach leaders to listen—to truly hear the voices and stories within their communities.
Our sessions don’t just focus on “what to say,” but “how to understand.” We help leaders move beyond assumptions and into relationships, beyond fear and into faith-driven conversations. This approach doesn’t dilute the Gospel—it deepens its impact.
The results? Ministries that reflect the communities they serve. Sermons that speak with relevance. Outreach that opens doors instead of raising walls.
In short, cultural awareness doesn’t hinder evangelism—it empowers it. When churches commit to learning and loving well, they create environments where everyone can feel seen, valued, and drawn to the transforming power of Jesus Christ.
At BTB Georgia, we’re here to walk with you on that journey. Together, let’s build churches that look like Heaven—diverse, united, and filled with love.